Noshpad is a design concept for an iPad fast casual restaurant menu.
Last Summer I had an idea. Why couldn't we put restaurant menus onto iPads.
Your first reaction is probably the same as mine. "$500.00 iPads in the hands of hungry 7-year-olds?"
Of course, this is a problem. Custom bezels and monitored "assistance" are not real fixes. A company isn't going to spend $40,000+ on iPads, protection, software licensing and the like for something that yields no immediate benefits. And that's per location. How much return could these damn things show?
I considered this over a plate of wings, then something struck me.
What do I care about the economics?
Tablet PC's, lead by the iPad, have become our little darlings. They are logarithmically accepted more every day. Within two to five years, someone will have a bulk $40 tablet. I just want to be on the forefront of the design of these damn things, as both an experienced consumer digital signage designer and...um...as a fan of menus. That's right, I'm a fan of menus. I spent way too much time in the early-nineties re-designing menus for my favorite local Columbus Ohio restaurants.
This is a design experiment, showing off the wonderful assets from Red Robin. |